Transliteracy and Media Literacy

I’ve recently become fascinated by the surge of interest in the concept of Transliteracy.  One of the things I find fascinating is that, for a new term, it’s not really all that new. In a way, it’s just a fancy new term for media literacy with a few different twists. The Center for Media Literacy defines media literacy as:

a 21st century approach to education. It provides a framework to access, analyze, evaluate and create messages in a variety of forms — from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.

Similarly, the National Association for Media Literacy Education states:

Media literacy– the ability to ACCESS, ANALYZE, EVALUATE, and COMMUNICATE information in a variety of forms-is interdisciplinary by nature. Media literacy represents a necessary, inevitable, and realistic response to the complex, ever-changing electronic environment and communication cornucopia that surround us.

Although media literacy began as a reaction to the perceived negative influence of Mass Media during the middle of the 20th century, it has evolved to include and analysis and understanding of a variety of emerging media. In this way, media literacy is not much different than transliteracy, which The International Federation of Library Associations (IFLA) defines as:

an umbrella term encompassing different literacies and multiple communication channels that require active participation with and across a range of platforms, and embracing both linear and non-linear messages.

Despite the fact that print is a communication medium, media literacy tends to focus on non-print or non-text print materials. Transliteracy attempts to be broader. IFLA, in its report “Transliteracy: take a walk on a wild side,” quotes Sue Thomas, who defines transliteracy as “what it means to be literate in the 21st Century,” that is, having a “unifying perspective” on the ability to “read, write and interact across a range of platforms, tools and media from signing and orality through handwriting, print, TV, radio and film, to digital social networks.”

In this respect, media literacy can be considered a sub-topic of transliteracy. Regardless of how one chooses to use the terminology, the emerging field of transliteracy is building on the foundation set forth by media literacy.

Having a long-standing interest in media literacy in my work as a media librarian, the recent wave of interest in transliteracy fascinates me, and I hope to investigate and write more about it, especially as to how it relates to libraries.

Beauty Mark

Back in the summer, I saw Youth Knows No Pain at CineVegas. At the time, I hoped that it would be available on DVD in time to be eligible for the Notable Videos Committee. I thought it was a great film about body image and the length people will go to in order to live up to preconceived notions of beauty. One of the most engaging parts of the film is the way it balances a personal story with facts.

I bring this up in a review about Beauty Mark: Body Image & The Race for Perfection because it is a very similar film. Unfortunately, I did not find it as engaging as Youth Knows No Pain. I think if I had not seen Youth, I would have liked Beauty Mark more than I did because it is a very good documentary by Diane Israel who is a psychotherapist and athlete. Like Mitch McCabe’s Youth, Beauty Mark is a very personal film since both directors are also the main characters in each film.

Both filmmakers explore how their young lives affected their images of their adult selves. Israel focuses on growing up as a competitive athlete. McCabe’s father was a plastic surgeon. Whereas Israel keeps the focus on her own life, Youth Knows No Pain goes beyond the personal with a series of interviews with other people talking about their self-image.

The shorter educational version of Beauty Mark was nominated for the committee and I wonder if I would find the longer version more interesting.

Although I feel that Youth Knows No Pain is a better film, I do think Beauty Mark has plenty to recommend it. This would be a great film to show in a classroom to begin a conversation about body image.

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Consuming Kids

Consuming Kids, from the Media Education Foundation, is a fascinating study about how marketers target advertising at children. In it’s brisk 67 minutes, Consuming Kids, using archival footage, excellent current examples, and well-selected interviews, provides damning evidence regarding the negative effects advertising has on young children. It provides a brief history of some of the legislation, in the form of deregulation in the 1980s, that created the situation where advertisers have free reign to market to children of any age. It also presents interesting comparisons of advertising between the past and the present to show how the approach to advertising to children has changed. The film is very well-structured with each segment becoming more enlightening as it progresses into how marketers lower the age bar for marketing sexual imagery to children and how they use psychology and science to undermine parental authority.

Not only is Consuming Kids an excellent documetary specifically about marketing to children, it also presents a great overview of media literacy issues in general.

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